What do you NEED to win?...Take a peek

Here's a short sample from my book:

'The Power of Ingredient 'X'..

..A no nonsense guide on how to stand out from the crowd.'

(Draft sample chapter)

Let’s take talent.

We’ve all seen it. A talent show where the person with the most talent DOESN'T win!

Because someone else stands out more. They grab us by our emotions. We want them to win because we LIKE them-not because they are the best at what they do.

Funny that . 
But we like them for a reason (or reasons). Let's just say they 'have it'.  
Their own, unique personal cocktail - their Ingredient 'X'.

SO are people with ‘it’, born with  it?

Hell No!
 

It’s true that many people develop their own charisma, friendliness, ‘likeability’ from a young age. But that’s the thing-it often develops over time, and, personal surroundings, family –and circumstances, all play a part.

Ingredient ‘X’ in Sports

 

There are many skillful sportspeople out there who have worked for years to get to where they are at. Best in their team, best in their town, best in their country, Olympic medal winners.

Now, there is no doubting that they are good, and have the ability to win.

But they sure don’t all show their uniqueness - their Ingredient ‘X’, so we don’t become emotionally engaged and fail to connect with them. And that costs. Massively.

‘There is only one David Beckham!’-I hear people say. Not only is he nifty with his feet, he’s sharp when it comes to placing the ball-but let’s be honest-other people can do that, can’t they? ...Only they can’t do it the way David does it.
He has the flair and style to go with it. Ok, he's damn sexy - which is a huge factor for many (and has earned him a few bob). But he also appears to be (perception is everything baby) a nice guy. And he’s a family man. And he seems patriotic. And he does a lot to help develop young kids’ football skills.

.....And before we know it, he has a cocktail of stuff that makes us like him for more than just football.

What about Wayne Rooney? Different style. Hungry, aggressive, young, down to earth, ‘boy next door married to girl next door’ type. Different to Beckham-different cocktail again.

And, Messi?...WHERE do we even  start?!

 

What about football managers?

Jose Mourinhio-driven, dashing, powerful leader, fiery, exciting, self- confident, sexy.

Harry Redknapp-caring, ‘safe’, authoritative, ‘fatherly figure’, motivational, respected.

Both different. Both good. Different Ingredient ‘X’ cocktail mixtures.....

And don't get me started on The Masters...The best will be there, and all more than capable of winning.

But listen to the crowd and you'll see which golfers they are getting behind to win.
.....Ask yourself WHY.

(To read more excerpts follow @coachx on twitter...)

Amana

Straightforward,straight talking coach.

www.amanawalker.com